Social meaning in the mirror of political correctness

The article addresses two central notions, namely social meaning and political correctness. concept of is well known in “third wave” sociolinguistics, which connects patterns language variation with the wider world, metapragmatics after Michael Silverstein, ideology research discourse analysis. analysis line these approaches also reflects back pragmatic interpretation meanings. It presumed that a word or an utterance indexical its nature conveys information about context use. Social embeddedness. In this respect, perspective correctness discursive process indexicality making. examines modern cases (PC) USA (2017–2020) to show effects pressure on frames. PC discussed as controversial practice it aimed at avoiding expressions actions can be perceived marginalize insult socially disadvantaged discriminated people. At same time, overpoliticize issues act struggle against implicit meanings implicatures.